Google My Business Profile Optimization
Here at Quantum Clicks, we work with small businesses and so many times we find that many businesses don’t have their Google My Business profile optimized or sometimes they don’t even know what this is. To keep it simple whenever someone looks up your business on Google what comes up is your Google My Business profile. The truth is that when your business profile isn’t claimed your digital presence is heavily affected meaning that you don’t tap into a market that is waiting for you and your business to find. We find that not having your profile optimized affects the following variables.
- Limited Visibility: Without optimization, the business may not appear prominently in Google Maps or local search results, reducing visibility to potential customers.
- Inaccurate Information: Incorrect or outdated information, such as business hours or contact details, can confuse customers and lead to missed opportunities.
- Loss of Trust: Incomplete or inconsistent information can erode trust in the business, as customers may question its professionalism and reliability.
- Missed Local Opportunities: Failure to optimize for local search means missing out on potential customers in the immediate vicinity who are actively looking for products or services offered by the business.
- Competitive Disadvantage: Competitors with optimized Google My Business profiles may attract customers who would otherwise have chosen the unoptimized business.
- Negative Reviews: Without actively managing the profile, the business may miss the chance to respond to reviews—both positive and negative—which can impact its reputation and customer perception.
- Difficulty in Tracking Performance: Without optimization, it’s challenging to track key metrics such as website visits, phone calls, and requests for directions, making it harder to gauge the effectiveness of marketing efforts and make informed decisions.
- Lost Opportunities for Engagement: A lack of optimization means missing out on opportunities to engage with potential customers through features like posts, photos, and updates, which can help build brand awareness and loyalty.
Here at Quantum Clicks we have one of our google certified specialist either optimize or create your businesses my google profile from scratch. We take away the head ache of having to get into the Search Engine Optimization, Looking into what the proper keywords are and a myriad of other variables that are time consuming for a busy business owner to deal with. With collaboration with your business we make sure that you, your family and your employees are left with a Google profile that ranks higher on google and sets you apart from other local businesses. Meaning that you will be seeing significantly more traffic and tapping into a market that you previously weren’t accessing.